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Brain Badge is the world's first Neurodiversity Certification for Business that reframes cognitive “disorders” and “disabilities” into valuable and necessary mindsets able to unlock business sustainability.
Brain Badge Certification demonstrates an organisation's deep understanding of the need to think in a whole new way to scale for success.
Impact goes beyond Diversity and Inclusion; it enables business to effectively address post-pandemic challenges:
Attracting and retaining valuable employees
Boosting innovation and productivity
Increasing psychological safety & workplace EQ
Meeting governance & regulatory compliance
Companies globally are reporting talent shortages - the highest in over a decade. - Forbes, 2022
ROI for organisations who have invested in mental wellbeing initiatives in their workplace. - Deloitte (UK), 2022
The world needs a neurodiverse workforce to help try and solve some of the big problems of our time.
We work with your people to impact your workplace. Co-creating certification with our founding partners revealed that rolling out initiatives results in compliance; whereas rolling up results in authentic engagement.
Change originates where culture lives - with your people.
Our Principles address the challenges organisations face when engaging in Diversity and Inclusion initiatives; resourcing, organisational engagement and longevity.
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Fine-tuned delivery makes maximum use of limited time.
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People rally for a purpose they care about.
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When impact is profound, people ensure it lasts.
Certification is a journey, not a pre-determined process. Badges represent your organisation's progress, and are awarded based on considered evaluation and planning, not just for completing a task.
Collaboration with our founding partners uncovered organisational capacity as an obstacle in delivering certification. To keep lean and meaningful, we have co-created a suite of support.
Our Brain Badge Associate Programme: a foundational design sprint to spark inspiration, experience difference and accelerate certification.
Certification outputs are shared. Leverage the learnings of orgs gone before you, and pay it forward to those coming after.
Collaborate with other Brain Badge businesses; sharing insights, joining discussions and framing new design sprints. Together.
"There's no doubt that all our businesses need to get better educated and improve our support of our existing neurodiverse employees; and that we need to be able to attract and accommodate this talent if our businesses are looking to scale and grow in a post-COVID, complex world."
"We have partnered with Brain Badge to Recognise and mentor our diverse thinkers at The Warehouse Group, to help them bring their whole selves to work and gain the network and skills needed to drive human-centred design and innovation in the workplace."
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Brain Badge includes community responsibility in its business model. By engaging with Brain Badge for Business, your investment goes directly into the design and development of Brain Badge for Schools and Brain Badge for Parents.
Insights, tools and learning resources are delivered free of charge to schools and parents desperately seeking to infuse our neurodiverse children with self-worth and belonging.
Brain Badge is a project of The Observatory Foundation
Brain Badge is quite literally the brainchild of a diverse group of New Zealand creatives, neurodivergents, academics, educators and businesspeople (sometimes all in one!) who have had enough with the status quo for people with different brains; and who decided to do something about it - for our children, our partners, our siblings and ourselves.
Enquiry and research was progressing before COVID, but this massive disruption presented the opportunity for rapid ideation and development: people began to evaluate their work/life balance and what was important to them, while business was violently confronted with its vulnerabilities.
Purpose and change, the perfect environment for advancing Diversity and Inclusion.
He aha te mea nui o te ao?
He tāngata he tāngata he tāngata! - Maori Proverb
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What is the most important thing in the world?
It is people it is people it is people!
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While the rest of the world fought a pandemic, New Zealand doubled down and did what it does best; designed a better, different way of doing things.
Let’s do beautiful business together.
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Part babel fish, Kate contextualises complexity. A career in the Arts provides daily proof of the unequivocal success of innovative, neurodiverse teams collaborating for a purpose greater than themselves, in an environment where difference is the point.
With diverse experience in sales, law and growth hacking tech start ups, Sarah leverages her neurodiversity to heighten her ability to articulate strategy, product ownership and customer experience.
Rich has fused his educational, academic and innovative skills to focus on releasing the untapped potential of neurodiversity and the vital part it plays in cognitive diversity and in the evolution of business and education
Get in touch: Leave your details below, and we'll schedule a call so you can learn more.
Meet with our team to build a plan for your organisation
Join other businesses on the Brain Badge Certification Journey
Show the world you support Neurodiversity
